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Oracle 1Z0-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Identity Mapping & Resolution | 20% | - Offline match integration - Oracle ID Graph concepts - ID swapping and mapping strategies |
| Data Strategy and Scoping | 20% | - Compliance and privacy requirements - Define DMP use cases - Data scoping and collection policies |
| Reporting & Optimization | 15% | - Audience profile and discovery reports - Performance analysis and optimization - Site Hits and Inventory reports |
| Tag Implementation & Data Ingestion | 25% | - Server-to-server integration - BlueKai Core Tag deployment - Mobile SDK integration - First-party data ingestion methods |
| Audience Creation & Management | 20% | - Build and configure audience segments - Classification and taxonomy setup - Audience activation and delivery |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Your client is attempting to express interest in purchasing data from a provider but is facing issues submitting the contact form. What is the issue?
- A. The data provider has blocked the account.
- B. Multiple email addresses are not separated by commas.
- C. The data provider is not already a linked partner.
- D. The requested data is too high volume.
Correct Answer: B 🗳️
What set of steps should you follow in order to analyze the differences between male and female cellphone purchasers according to a relative index of traits?
- A. Create separate audiences of male and female cellphone purchasers and run separate Audience Profile reports and compare them in order to analyze the differences.
- B. Create an audience of cellphone purchasers and run an Audience Profile report to analyze the difference between male and female users.
- C. Create an audience of cellphone purchasers and run an Audience Discovery report to analyze the difference between male and female users.
- D. Create separate audiences of male and female cellphone purchasers and run separate Audience Discovery reports and compare them in order to analyze the differences.
Correct Answer: C 🗳️
You have just set up a new classification rule and configured it properly, but data does not seem to be mapping properly to the categories.
What is the reason why it is not working?
- A. In addition to the classification rule, you also need to configure a chint rule.
- B. It takes one week after rule creation for data to be mapped to prescribed categories.
- C. You must wait at least thirty minutes after creating a classification rule to start using it.
- D. The old rules must be purged prior to running the newly created rule.
Correct Answer: C 🗳️
Which two configurations are necessary to implement a JSON Return Tag? (Choose two.)
- A. Add phint ret=js to the CoreTag.
- B. Select JSON Return Tag in the Campaign Settings.
- C. Deploy the JSON Return Tag.
- D. Select JSON Result in the Container Settings.
Correct Answer: B,C 🗳️
Your client wants to enable ID swapping with the BlueKai DMP. Which three statements from the following are true? (Choose three.)
- A. Only the client is allowed to store the ID mapping table.
- B. The client cannot store the ID mapping table in their system.
- C. Both BlueKai and the client can store the ID mapping tables in their systems.
- D. The client can store the ID mapping table in their system.
- E. BlueKai DMP can store the ID map table.
- F. Only BlueKai can store the ID mapping table.
Correct Answer: B,E,F 🗳️
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