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Oracle 1Z0-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting & Optimization | 15% | - Audience profile and discovery reports - Site Hits and Inventory reports - Performance analysis and optimization |
| Data Strategy and Scoping | 20% | - Data scoping and collection policies - Define DMP use cases - Compliance and privacy requirements |
| Audience Creation & Management | 20% | - Audience activation and delivery - Build and configure audience segments - Classification and taxonomy setup |
| Identity Mapping & Resolution | 20% | - Oracle ID Graph concepts - ID swapping and mapping strategies - Offline match integration |
| Tag Implementation & Data Ingestion | 25% | - First-party data ingestion methods - Server-to-server integration - BlueKai Core Tag deployment - Mobile SDK integration |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)
- A. Strategy
- B. Classification Rules
- C. Benefit
- D. Use of Categories
- E. Current State
- F. Update Frequency
Correct Answer: A,C,E,F 🗳️
You have requested support from a Taxonomy Consultant to advise your client on taxonomy structure and assist in categorizing raw data into the taxonomy.
Which stage of implementation are you currently working through with your client?
- A. Discover
- B. Operational Rollout
- C. Data Classification
- D. Data Scoping
- E. Data Ingestion
Correct Answer: A 🗳️
You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?
- A. Full agency control
- B. Global template with local nuances
- C. Global DMP nerve center
- D. A single seat shared by all regions
- E. Horizontal regional empowerment
Correct Answer: D 🗳️
What is a BlueKai Mobile Statistical ID?
- A. The aggregation of all inventory from Google ADID, and Apple IDFA. This ID is collected when users are interacting with Mobile applications on Android device or Apple Device.
- B. A third-party cookie ID collected from specific mobile environments that accept cookies. This ID is collected when users browse the mobile web with browsers that support third-party cookies. When this occurs, BlueKai will generate a mobile web cookie to identify the user. Most mobile web browsers support third-party cookies by default, the key exception here is Safari on iOS, which disables all third-party cookies by default.
- C. A third-party cookie ID collected off of desktop environments. This ID is collected when users browse the web desktop devices that accept third-party cookies. It is most commonly collected via the BlueKai CoreTag directly from a client's site.
- D. A BlueKai generated ID collected from environments where cookies are not allowed. This ID is collected when users browse the mobile web with third-party cookies disabled. When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
- E. The aggregation of all inventory from BlueKai mobile statistical ID, and BlueKai third-party mobile cookie ID. This ID is collected when users browse the mobile web with third-party cookies disabled.
When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
Correct Answer: C 🗳️
You have decided to onboard your user data via the Offline Match Integration. You are in the process of determining the record format in the data file.
Which record format from the following options is valid?
- A. awytM3DD bk112=25@bk111=M@bk115=2
- B. awytM3DD bk112=25#bk111= M#bk115=2
- C. awytM3DD bk112=25%bk111=M%bk115=2
- D. awytM3DD bk112=25~bk111= M~bk115=2
- E. awytM3DD bk112=25,bk111=M,bk115=2
- F. awytM3DD bk112=25|bk111=M|bk115=2
Correct Answer: F 🗳️
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