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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Implementation and Configuration | - Tagging and BlueKai integration - Site and server data collection methods |
| Topic 2: Audience Management | - Category and taxonomy configuration - Segment creation and management |
| Topic 3: Data Onboarding and Integration | - Data governance and privacy considerations - Data sources and ingestion methods |
| Topic 4: Oracle Marketing Cloud Data Management Platform Overview | - Platform capabilities and use cases - Architecture and components |
| Topic 5: Activation and Reporting | - Reporting and analytics insights - Data activation workflows |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
1. Which report should you generate to find new audience categories that perform and behave similarly to those in the media campaigns that you have run?
A) Media Discovery Report
B) Audience Discovery Report
C) Audience Usage Report
D) Buyer Exchange Report
E) Funnel Analysis Report
F) Campaign Activity Report
2. A client has a use case to make significant changes to their taxonomy on an ongoing basis. Which is the correct approach?
A) Use Taxonomy Management in the Partner User Interface.
B) Use the Self-Classification Category and Rule APIs to make updates to their Self-Classification Taxonomy.
C) Submit Taxonomy Maintenance requests to My Oracle Support.
D) Use the Self-Classification Category and Rule APIs to make updates to their Managed Taxonomy.
3. Which of the following is an example of deterministic matching of identities?
A) Making an ID match based on operating system
B) Making an ID match based on browser type
C) Making an ID match based on IP address
D) Making an ID match based on device type
E) Making an ID match based on an email address used to log into multiple devices
4. Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)
A) Asynchronous javascript tag
B) Mobile direct ingest
C) User data API
D) Image pixel
5. You want to code and deploy the BlueKai CoreTag in such a way that it fires the secure or insecure version, depending on whether or not it is fired from a secure or non-secure page, respectively. Identify the correctly coded tag from the following that takes advantage of this relative URL approach.
A) Option A
B) Option B
C) Option E
D) Option D
E) Option C
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: E | Question # 4 Answer: B,C | Question # 5 Answer: B |
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