Who should take the MB-220: Microsoft Dynamics 365 Marketing Exam

The Microsoft MB-220 Exam certification is an internationally-recognized certification which help to have validation for those professionals who are keen to make their career in Microsoft Dynamics 365 Customer Engagement.

This exam aspirant are assumed to be responsible for implementing solutions that attract and convert more leads, standardize omnichannel messaging , and deliver marketing insights. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.These candidates can go for this exam.

• Marketing consultants
• Microsoft Dynamics 365 Customer Engagement functional consultants

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

How One Can Weave Success?

Like any other exam, passing the Microsoft MB-220 validation also demands a better hold of exam content that can only be gained if quality material is by the test-takers’ side. Of course, the vendor is the first option to look upon. Microsoft, in particular, provides a wide range of free and paid training sessions, e.g. gratis training classes are lessons divided into 15 comprehensive modules and are dubbed as Set up Dynamics 365 Marketing and Configure Advanced Settings, Work with Core Features in Dynamics 365 Marketing, Manage Events in Dynamics 365 Marketing, and Analyze Insights in Dynamics 365 Marketing. All of these lessons align with the intermediate-level content and cater to the roles of business users along with administrators. Candidates interested in in-depth learning can go for a paid instructor-led training course, titled Course MB-220T00-A: Microsoft Dynamics 365 Marketing. In general, it is a four-day-long session throwing light on concepts like managing marketing content, templates and integrations, and creating as well as managing leads. During such training, candidates will develop the subsequent skill areas:

• Monitoring leads, etc.
• Analyzing surveys;
• Commencing customer journeys;
• Making use of segments;
• Learning to work with marketing content;
• Dealing with the highest-level settings;

Apart from these, for assured success, it is important to have good quality books. This will enforce self-learning and make the candidate exam-ready in no time. Amazon is the ideal destination to find out some viable options like ‘Deep Dive into Microsoft Dynamics 365 Marketing’ by Divimson Rennip Publications. More so, Fundamentals & Essentials of Microsoft CRM: Overview of Microsoft Dynamics 365 by Ajhonikin Publications is another most-approved pick for self-study. It covers multiple functional modules, such as project service, sales, marketing, service, and field service thoroughly.

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Why do we need so many certifications? One thing has to admit, more and more certifications you own, it may bring you more opportunities to obtain a better job, earn more salary. This is the reason why we need to recognize the importance of getting the test Microsoft Dynamics 365 Marketing Functional Consultant certification. Therefore, the MB-220 study tool can help users pass the qualifying examinations that they are required to participate in faster and more efficiently. To further understand the functions and merits of our Microsoft Dynamics 365 Marketing Functional Consultant guide torrent, you can read the introduction of our product as follow.

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The Microsoft MB-220 exam covers the following topics:

• Configure Dynamics 365 Customer Voice (10-15%)

  The skills tested within this subject area are creating surveys; managing survey responses; and reviewing, testing, and publishing surveys.

• Manage Leads, Contacts, & Accounts (10-15%)

  Answering the questions from this section, the learners need to be able to create leads; synchronize leads from LinkedIn; create & handle accounts; manage activities; create & handle contacts.

• Manage Webinars & Events (5-10%)

  This domain includes creating an event team; setting up sessions (external & internal tracks; setting up speakers; customizing webinar options; creating & handling; event forms; handling registration, speakers, waitlists; creating event banners, invitations, social media posts; registering and checking in attendees.

• Manage Segments and Lists (5-10%)

  Within this subject area, the candidates are tested based on their ability to perform the following tasks: determining a segment type; creating market segments; customizing dynamic segments with the help of a Designer; defining usage scenarios for subscription lists; creating a subscription list; adding a subscription list to a form.

• Configure Marketing Applications (20-25%)

  The first domain includes such subtopics as configuring organization and management settings; configuring marketing settings; configuring event settings; managing insights.

• Manage Customer Journeys (10-15%)

  The skills included in this topic are configuring the required options for publishing journeys; checking customer journeys for errors; publishing a customer journey; determining content types necessary for a customer journey; creating a customer journey with the help of a template; implementing actions & targets; implementing flow control for the customer journey.

• Create & Manage Marketing Pages and Forms (10-15%)

  This topic includes the students’ skills in defining the relevant marketing form; identifying form requirements & limitations; creating a marketing form with the help of a template; creating landing pages & forms; etc.

• Create & Manage Marketing Emails (5-10%)

  The skills tested within this area include creating and managing email messages, for example, creating an email message with the help of a template; defining mandatory fields for email messages; adding dynamic content to email messages, and so on.

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Exam MB-220: Microsoft Dynamics 365 Marketing

Candidates for this exam are Dynamics 365 Marketing Functional Consultants. Candidates are responsible for implementing solutions that attract and convert leads, build brand awareness, standardize omnichannel messaging, and deliver marketing insights.

Candidates are responsible for configuring and expanding the core marketing application to include email marketing, setup, interactive customer journeys, leads nurturing with personalized experiences, LinkedIn integration, Events, surveys, Landing Pages, segmentation and scoring, and maintaining General Data Protection Regulation (GDPR) compliance.

Candidates should have some knowledge of marketing principles and the Marketing application's role in relationship to the Dynamics 365 suite of applications, including integration with Dynamics 365 and Microsoft 365 applications. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.

Part of the requirements for: Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate

Download exam skills outline

Microsoft MB-220 Exam Syllabus Topics: