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Microsoft MB-220: Microsoft Dynamics 365 Marketing Functional Consultant Exam is a certification exam designed for marketing consultants who want to validate their skills and knowledge in Microsoft Dynamics 365 Marketing. MB-220 exam measures the candidates' ability to implement and configure marketing applications, set up and manage marketing lists and segments, create and manage marketing forms and pages, and analyze and report on marketing data.
NEW QUESTION # 59
Which two statements must be true in order for a User to approve marketing content? Each answer presents part of the solution.
- A. The User must be in the BU Admin Team or in the Marketing Oversight business unit.
- B. The Status on the marketing content must be Approval Required.
- C. The User must be in the Marketing Oversight Team or be a Marketing Professional.
- D. The Status on the marketing content must be Draft.
Answer: A,B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/developer/marketing-approvals-feature
NEW QUESTION # 60
You are a functional consultant at Contoso, Ltd. Your company has a current Dynamics 365 Marketing instance and would like to migrate to a new instance. In order to save time, management has decided to replicate the current instance configuration and data using the Configuration Migration tool for Dynamics 365.
You have to validate that both instances (source and destination) are on the same version, and then perform the transfer.
Which four steps must you take, in sequence, to achieve your goal? To answer, move the appropriate actions from the list of steps to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/transfer-data
NEW QUESTION # 61 
You are a functional consultant at Contoso Ltd.
Contoso would like to use Dynamics 365 Marketing to conduct a Webinar Event next week. An event portal is created for event management purposes. After creating the event record, the company requires a payment gateway to accept registration payment. You need to configure the payment gateway and set the event to use it.
Which five actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
NOTE: More than one order of answer choices is correct. You will receive credit for any of the correct orders you select.
Answer:
Explanation:
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/event-payment-gateway
NEW QUESTION # 62 
You have a subscription to Dynamics 365 for Marketing.
You need to recommend which analytics tools should be used for each channel measured by your subscription.
Which analytics tools should be used for seeing the data by contact or by lead? Each tool may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/insights#categories
NEW QUESTION # 63
You are a functional consultant that needs to create a new marketing form landing page.
You want this form structure to be available for multiple future forms.
Which five actions should you perform in sequence to complete your task? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation:
Graphical user interface, text, application, email Description automatically generated
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/marketing-forms
NEW QUESTION # 64 
You need to create a Global Customer Survey to capture the responses from your customers.
You need to make sure that Contoso's focused customers have the option to choose their preferred language
while responding. You also need to automate customer journey actions based on the Customer Survey
Response data.
Which five actions should you perform in sequence to achieve your goal? To answer, move the appropriate
actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
Graphical user interface, text, application, email Description automatically generated
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/customer-voice
NEW QUESTION # 65
As a Marketing Administrator you have been tasked with automatically creating leads based on interactions your marketing contacts have with your organization.
What are two ways the system can create leads from the same marketing contact? (Choose two.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. It can automatically create one per interaction that indicates a level of interest in a product or service.
- B. It can automatically create only one; each marketing contact equates to one lead.
- C. It can automatically create one per visit to a landing page that is configured to create leads automatically.
- D. It can automatically create one per visit to a customer journey that is configured to create leads
automatically.
Answer: C,D
Explanation:
References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/marketing/lead-lifecycle
NEW QUESTION # 66
You are reviewing the communication around event registrations.
You need to resolve the issue at the event in Amsterdam where registered contacts received two different confirmation emails Which two actions must you perform? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Set the appropriate attribute branch conditions in the journey using the MARKETING EVENT REGISTRATION CREATED trigger
- B. Set the appropriate journey conditions on the journey's using the MARKETING EVENT REGISTRATION CREATED trigger.
- C. Add FESTIVAL as Event Type on the event entity.
- D. Add FESTIVAL as Boolean on the event registration entity.
Answer: A,B
NEW QUESTION # 67 
You need to create a Global Customer Survey to capture the responses from your customers.
You need to make sure that Contoso's focused customers have the option to choose their preferred language while responding. You also need to automate customer journey actions based on the Customer Survey Response data.
Which five actions should you perform in sequence to achieve your goal? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
Graphical user interface, text, application, email Description automatically generated
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/customer-voice
NEW QUESTION # 68 
Your marketing department purchases a file with a list of leads.
Which actions should you perform, in sequence, in order to be able to add these leads to a marketing segment?
To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation:
NEW QUESTION # 69 
Read each of the backup concepts below and determine which are correct or incorrect.
To answer, drag the Answer to the appropriate Backup Concept. Each Answer may be used once or more than once. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/manage-marketing-environments#create-and-restore-b
https://docs.microsoft.com/en-us/power-platform/admin/backup-restore-environments
NEW QUESTION # 70
You create a webinar event and integrate it with your webinar provider, ON24. You create a customer journey and send out a marketing email inviting your contacts to register for the event.
From where do initial webinar confirmation emails originate?
- A. a marketing email tile in the Dynamics 365 for Marketing customer journey
- B. the webinar provider's confirmation email process
- C. a webinar advanced settings record in Dynamics 365 for Marketing
- D. webinar event tile properties in the Dynamics 365 for Marketing customer journey
Answer: D
NEW QUESTION # 71 
You have been asked to create a customer journey that meets this goal: Send an email to all cat owners, then follow up with a text message to those contacts who opened the email, waiting one day between actions.
Which five actions should you perform, in sequence, to meet the requirements? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
NEW QUESTION # 72
Drag and Drop Question
You are a marketing administrator. Your company has a form that prospective clients use for holiday offers.
You need to take down the marketing page that contains the form now that the season is over.
Which three steps are needed, in order, to complete your task? (Choose three.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
NEW QUESTION # 73
You work with your company's marketing team to determine that a Global Double Opt-In methodology will be best suited for your company You need to enable Global Double opt-in. Which element is required?
- A. a consent confirmation message
- B. an event registration page
- C. a subscription center page
- D. a privacy policy
Answer: A
NEW QUESTION # 74
You are pan of the marketing department at AdventureWorks Cycles and recently started using Dynamics 365 Customer Insights - Journeys.
You want to know the results of the different marketing activities run across the organization. Specifically, the statistics, analytics, and key performance indicators (KPIs) based on your marketing results.
On which three entities can you find this information? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Marketing Pages
- B. Activities
- C. Account
- D. Campaigns
- E. Contacts
- F. Lead Scoring Models
Answer: B,D,E
NEW QUESTION # 75
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch.
You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.
Solution: You tell the team that Traditional Emails are able to be used in customer journeys.
Does this meet the goal?
- A. Yes
- B. No
Answer: A
Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare- marketing-emails
NEW QUESTION # 76
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