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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which two data storage locations can be used when implementing Server Data Transfer Batch? (Choose two.)

A) Client owned and managed SFTP location
B) Client owned and managed Amazon S3 Bucket
C) Oracle owned and managed Amazon S3 Bucket
D) Client owned Google Cloud Storage
E) Oracle owned and managed SFTP location

2. An execution Partner provides you with a pixel that they would like you to use to deliver data to them. Where in the platform should you add this pixel?

A) In the Audience Delivery Criteria area in the Create New Target prompt
B) In the Target Selection area of the Create New Schedule prompt
C) In the HTML text area in the Create New Tag prompt
D) In the Pixel URL field of the Campaign configuration

3. What is the impact on targeting when you create an audience with two categories, where each category is in a separate segment?

A) The audience structure creates a Boolean AND NOT, where uses must both have one category and not have the other category in order to be targeted.
B) The audience structure creates a Boolean OR, where a user having either category can be targeted.
C) The audience structure creates a Boolean AND, where a user must have both categories to be targeted.
D) The audience structure creates a Boolean NOT, where users having one category are excluded from the targeting.

4. You have requested support from a Taxonomy Consultant to advise your client on taxonomy structure and assist in categorizing raw data into the taxonomy.
Which stage of implementation are you currently working through with your client?

A) Discover
B) Operational Rollout
C) Data Classification
D) Data Scoping
E) Data Ingestion

5. Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)

A) Asynchronous javascript tag
B) Mobile direct ingest
C) User data API
D) Image pixel

Solutions: