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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Campaign Design and Execution | - Email campaign creation and management - Multichannel campaign orchestration |
| Oracle Responsys Platform Overview | - Navigation and user interface fundamentals - Architecture and key components |
| Segmentation and Targeting | - Audience segmentation logic - Dynamic content personalization |
| Program Canvas and Automation | - Program Canvas workflows - Event-based triggers and automation logic |
| Data Management | - Profile lists and relational data - Data ingestion and integration concepts |
| Analytics and Reporting | - Campaign performance reporting - Delivery and engagement metrics |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
Where should you place the file that you want to import when configuring the Connect job that imports profile list data that must be merged into Responsys?
- A. The file to be imported should be located on anycloud server.
- B. The file to be imported should be on the SFTP server dedicated for Responsys.
- C. The file to be imported should be located in the Connect data warehouse in Responsys.
- D. The file to be imported should be located on your hard drive.
Correct Answer: C 🗳️
You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test data. But when you try to preview or proof launch a promotional email campaign, an errormessage states that the proof list is empty.
Why is this happening?
- A. When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.
- B. The seed group is corrupted. You must delete and re-create the seed group with the test data desired.
- C. You must have missed populating some of the fields being used for personalization in the records.
Check the data in the seed group for completeness. - D. You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.
Correct Answer: C 🗳️
Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?
- A. In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
- B. In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
- C. In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
- D. In Message Designer, click the Link tracking button. You can create a link object for blue glasses.
Apply this object to all open programs that use current campaigns.
Correct Answer: A 🗳️
How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?
- A. Measure = Single Clicks, Sent Date = 3 days
- B. Measure = Responders, Interval = 3 days
- C. Measure = Total Clicks, Interval = 3days
- D. Measure = Responders, Event Date = 3 days
- E. Measure = Unique Conversions, Event Date = 3 days
Correct Answer: C 🗳️
The executive tearn loves your Insight reports, but has limited knowledge of the Responsys menus.
As the Responsys Administrator,how can you provide a custom report that the team can easily access from the Insight menu?
- A. You can only access custom reports from the account folder. You must train the executives to navigate to the Report Library to locate and launch the report.
- B. Create the custom report and schedule it to be sent by email to the executive team every single day.
- C. Create the custom report and save it to the Insight account folder. Add the report to the Default Dashboard, and tell the executives to view the report from the dashboard whenever they want to view the report.
- D. Create the custom report and save it to the Insight account folder. Right-click to copy the link forthe report. Send the link to the executive team and tell them to use it whenever they want to view the report.
Correct Answer: D 🗳️
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