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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library.You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?

A) <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">
B) <document="${//all content/. . /acme_marquee.htm}">
C) <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">
D) <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>

2. After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?

A) In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide itto the management.
B) View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
C) In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.
D) In the Program Designer, using the Analyze Reportfeature. Select the Edit active links for this launch link and copy the URL and provide it to the management.

3. You need to set up a program to enable an enactment to follow down one of two paths in a program based on a criteria match which determines what branch to follow down. You dragged the Allocation Switch onto the canvas, but it is not allowing you enter conditions.
What should you have used?

A) Stage Gate
B) Data Switch
C) Entry Tracking Variable
D) Conditional Branchlet
E) Timer Event

4. You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create thecampaign.
How should you do this with Responsys?

A) Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner ina few days.
B) Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
C) Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.
D) Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.

5. What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?

A) Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.
B) Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.
C) Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.
D) Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.

Solutions: