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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

TopicDetails
Topic 1
  • Discovery and Architecture: In this topic, Salesforce marketing cloud consultants will demonstrate the ability to analyze business requirements and identify gaps to recommend effective solutions. Their expertise in gathering requirements and defining data strategies will be tested, ensuring they can design sustainable solutions tailored to the customer’s skillset and long-term maintenance needs.
Topic 2
  • Integration: You must showcase your ability to implement and troubleshoot Marketing Cloud Connect, articulate how a robust data model underpins personalized messaging, and recommend the best extension products for customer use cases.
Topic 3
  • Automation: Your ability to design and implement appropriate automation solutions will be tested. Whether crafting Journey Builder flows or configuring Automation Studio, you will prove your expertise in delivering scalable, efficient customer journeys and activity-based workflows.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201

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