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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Lead Management | 24% | - Page actions - Automation rules: components and use cases - Lists: types, capabilities and creation - Custom redirects: capabilities and use cases - Completion actions - Scoring and grading: definition and management - Segmentation rules |
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of forms - Capabilities, use cases and metrics of landing pages |
| Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
| Email Marketing | 20% | - Email reporting metrics - Email capabilities and use cases - Difference between Emails and Email Templates |
| Administration | 11% | - Relationship between Account Engagement and Salesforce - Field creation, editing and mapping - Recycle Bin capabilities |
| Reporting and Analytics | 8% | - Dashboard interpretation - Campaign and lifecycle reporting - Conversion and engagement metrics |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. Form or Form Handler? I need to maintain my current lead flow.
A) Form Handler
B) Form
2. What type of fields are not supported by the Marketing Cloud Account Engagement sync?
A) Number fields
B) Formula fields
C) Geolocation fields
D) Record Type fields
E) Text Area (rich) fields
3. What does Marketing Cloud Account Engagement use to track HTML email opens?
A) Opens are only tracked if a link is clicked; otherwise they are NOT tracked.
B) A tracking pixel loads on HTML emails when images are downloaded.
C) A tracking link is used as soon as a prospect clicks to open the email.
D) A tracking pixel loads on text emails when images are downloaded.
4. What would a hard bounce refer to on an email sending report?
A) An email that was sent to a prospect marked as opted out because they visited the unsubscribe page.
B) An email that is recognized, but returned to the sender because the mail server is temporarily unavailable
C) An email that is recognized, but returned to the sender because the recipient's mailbox is full.
D) An email that permanently bounced back to the sender because the address is invalid.
5. A marketing user wants prospects to be added to a list when they click on a link in a list email. Where would this action be added in order to add the prospect to the specific list?
A) On the Testing' tab of the email template
B) On the Testing' tab of the list email
C) On the 'Sending' tab of the email template
D) On the 'Sending' tab of the 1st email
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B,C,E | Question # 3 Answer: B | Question # 4 Answer: D | Question # 5 Answer: B |
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