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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. When are customers eligible to be send a message in STO(when customer will engage then its sent)

A) At the hour user engages Within the next 24hours
B) with the next hour
C) Within the first minute of next hour.
D) immediately when the STO activity arrives

2. What user permission is required to configure SSO in social studio.

A) full user
B) limited user
C) custom user
D) Super user

3. What is the primary function of Einstein Copy Insights?

A) Analyze the subject lines to uncover insights and optimize email engagement
B) Give insight on Email message copy to understand which text is resonating with Contacts
C) Recommend best copy for web content for blogs, articles, etc.
D) Drive higher Mobile App engagement through optimized Push message copy

4. Whichis true about SMS Keywords other than HELP or STOP?

A) Keywords created at the parent business unit, are available in all the child businessunits
B) Keywords created at the parent business unit are not available inchild business units unless theyare shared to specific child business units
C) Keywords created at a business unit level, whether parent or child, remain available only to that business unit
D) Keywords created in anybusiness unit can be shared to any other business unit

5. Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.
Which are three methods in which Entry Events initiate journeys in Journey Builder?

A) Changes to a contact's attributes
B) Data-modifications to a contact's profile information
C) Contact actions in response to marketing messages
D) Status change through contact deletion operation
E) Data retention policies

Solutions: