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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Media Cloud Fundamentals | 20% | - Core architecture, components and data model - Integration with Salesforce platform and external systems - Overview of Media Cloud for media and entertainment industry |
| Advertising Sales Management | 25% | - Product catalog, inventory and ad space configuration - Proposal creation, pricing, contracts and fulfillment - Manage accounts, advertisers, agencies and partners |
| OmniStudio Implementation | 15% | - Design digital experiences with OmniScripts and FlexCards - Integrate processes across channels |
| Subscriber Lifecycle Management | 20% | - Audience segmentation and personalization - Subscriber acquisition, onboarding and retention - Subscription products, billing and renewals |
| Industries CPQ, CLM and Order Management | 20% | - Order capture, fulfillment and delivery - Configure, price and quote media offerings - Contract lifecycle management and compliance |
Salesforce Media Cloud Consultant Sample Questions:
Question 1
Aconsultant needs to see the performance trend of the ad inventory sold in june of the last five years and use this information as input for campaigns next june. Which two optional add-on salesforce reporting components can be coupled with media cloud advertising sales management to gather, correlate, and present historical ad campaigns data for better decision making at the beginning of the sales cycle?
A. marketing cloud intelligence
B. tableau
C. ad manager
D. CRM analytics
Question 2
During a google ad manager (GAM) order orchestration, which two steps does a media planner need to complete manually in the GAM server?
A. create order in GAM
B. associate the creatives to a line item in GAM
C. check if creatives are loaded in GAM
D. check availability of inventory in GAM
Question 3
A customer needs to implement an automated Continuous Integration and Continuous Development (CI/CD) workflow where developers will work on their own Developer orgs to configure different OmniScripts. The developers then need to migrate the changes they have done to a sandbox that will be used for testing before promoting changes to Production.
Which tool should developers use to automate the migration of OmniStudio DataPacks and Salesforce metadata within the Media Cloud orgs?
A. Backup and Restore Automation
B. IDX Workbench
C. IDX Build Tool
D. Data Loader
Question 4
A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business, track sales orders, and measure effectiveness of advertising. They have decided to use Advertising Sales Management (ASM) applicationlicenses. However, they are unsure about the additional products they need to purchase. Which two mandatory add-on products should a consultant recommend in this scenario?
A. sales cloud
B. digital process automation
C. industries order management
D. marketing cloud intelligence
Question 5
Which sObject defines the resolution of the device used when an ad needs to be de displayed as part of digital ad sales?
A. ad creative size type
B. media content title
C. product
D. media channel
Solutions:
| Question 1 Answer: B,D | Question 2 Answer: B,C | Question 3 Answer: C | Question 4 Answer: A,C | Question 5 Answer: A |
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