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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Subscriber and Data Management | 26% | - Configure segmentation tools - Import and manage subscriber data - Troubleshoot send and data issues - Design and configure Data Extensions |
| Insights and Analytics | 14% | - Analyze campaign performance - Create and configure reports - Leverage analytics and Einstein features |
| Content Creation and Delivery | 24% | - Create and customize email content - Manage and organize campaign content - Configure send settings - Select appropriate tools for sending |
| Marketing Automation | 26% | - Recommend automation solutions - Build solutions in Journey Builder - Build solutions in Automation Studio |
| Email Marketing Best Practices | 10% | - Evaluate deliverability factors - Design effective emails and programs - Subscriber acquisition and retention |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?
- A. Block bounces
- B. Click rate
- C. Send volume
Correct Answer: A 🗳️
Explanation: Only visible for VCE4Plus members. You can sign-up / login (it's free).
The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.
Which tool should be used?
- A. A/B Testing
- B. Path Optimizer
- C. Einstain Engagement Activities
Correct Answer: B 🗳️
Explanation: Only visible for VCE4Plus members. You can sign-up / login (it's free).
A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primarytemplate to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?
- A. The email must be recreated using the updated template.
- B. 'Update Email Now' needs to be applied to each email.
- C. The template must be approved before updates are reflected.
Correct Answer: B 🗳️
Explanation: Only visible for VCE4Plus members. You can sign-up / login (it's free).
A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails.
What is akey differentiator to get a dedicated IP rather than using a shared one?
- A. Requirement to have Custom URLs on images hosted in Marketing Cloud
- B. Requirement to have Custom URLs on Cloud Pages
- C. Sending. Volume > 250,000 Email/Month
Correct Answer: C 🗳️
Explanation: Only visible for VCE4Plus members. You can sign-up / login (it's free).
A marketer needs to personalizean email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.
What should be used to source the data from these different sources?
- A. SQL Query Activity
- B. Data Filter
- C. Attribute Group
Correct Answer: A 🗳️
Explanation: Only visible for VCE4Plus members. You can sign-up / login (it's free).
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