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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Implementation and Configuration | - Setup and deployment
|
| Topic 2: Marketing Cloud Personalization Fundamentals | - Platform overview and capabilities
|
| Topic 3: Segmentation and Personalization | - Personalization experiences
|
| Topic 4: Measurement and Optimization | - Reporting and analytics
|
| Topic 5: Data and Customer Profiles | - Data ingestion and identity resolution
|
Salesforce Interaction Studio Accredited Professional Sample Questions:
Which development language is used to code the sitemap?
- A. Python
- B. Javascript
- C. jQuery
- D. Ampscript
Correct Answer: B 🗳️
How are anonymous visitors tracked?
- A. Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie
- B. Interaction studio assigns a unique alphanumeric identifier using a first-party cookie
- C. The browser assigns a 3rd party cookie
- D. The customer must assign a unique alphanumeric identifier using a first-party cookie
Correct Answer: B 🗳️
When should you define goals and filters?
- A. Over time, when you have something new you want to meausure
- B. When you are reviewing campaign statistics for a published campaign
- C. After launching a campaign that you want to measure against a goal or filter
- D. Before launching a campaign that you want to measure against a goal or filter
Correct Answer: B 🗳️
Which two items can be included in the total engagement score calculation?
- A. Identity merge date
- B. Actions
- C. Visits
- D. Time of Day
Correct Answer: B,C 🗳️
What three components can a web developer define by pageType?
- A. Campaign
- B. Content Zones
- C. Capturing Attribute
- D. Goals
- E. Item Actions
Correct Answer: B,C,E 🗳️
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