Exam Code: C_TCRM20_60
Exam Name: SAP Certified Application Associate - CRM Fundamentals with SAP CRM 2007 (CRM 6.0)
Certification Provider: SAP
Corresponding Certification: SAP Application Associate
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SAP C_TCRM20_60 Exam Syllabus Topics:

SectionObjectives
Master Data Management- Business partners
  • 1. Account and partner relationships
    • 2. Customer and contact data structure
      Marketing- Campaign management
      • 1. Campaign execution basics
        • 2. Segmentation and target groups
          Sales Functionality- Sales processes
          • 1. Lead management
            • 2. Quotation and order processing
              • 3. Opportunity management
                Service Management- Customer service processes
                • 1. Service order handling
                  • 2. Service requests and incidents
                    Interaction Center- Call center processes
                    • 1. Agent desktop usage
                      • 2. Customer interaction handling
                        SAP CRM Overview- CRM architecture and components
                        • 1. Integration with SAP ERP
                          • 2. SAP CRM system landscape

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