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The following will be discussed in the ORACLE 1Z0-340-20 exam dumps:
- Describe how Eloqua tracks visitor data and define the tracking script integration process
- Configure contact and account fields and views
- Implement data standardization initiatives and describe Eloqua's data prioritization features and tools
- Configure microsites
- Create and configure custom objects and illustrate custom data object services and processing
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Oracle 1Z0-340-20 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Automation & Campaigns | 15% | - Campaign Canvas configuration - Lead scoring and segmentation - Program Builder and Program Canvas - Automation logic and flow design |
| Topic 2: Email & Preference Management | 10% | - Email configuration and personalization - Unsubscribe management - Subscription and preference centers |
| Topic 3: Tracking & Assets | 10% | - External form integration - Tracking script integration - Form creation and configuration - Microsites and landing pages |
| Topic 4: Data Management | 20% | - Data prioritization and deduplication - Data import, export, and standardization - Contact/account fields and views - Standard and custom objects |
| Topic 5: Implementation Overview | 10% | - Client documents and required stakeholders - Key milestones and deliverables - Implementation services and offerings |
| Topic 6: Branding & Deliverability | 10% | - IP warming and deliverability strategies - Email groups and domain configuration - Bounce and complaint management |
| Topic 7: CRM Integration & Additional Services | 10% | - Reporting and analytics - CRM integration setup - AppCloud and external services |
| Topic 8: Eloqua Fundamentals & Architecture | 15% | - Security settings and user management - Platform overview and navigation - System architecture and data model |
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