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Oracle 1Z0-1032-26 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Account Administration and Setup | 20% | - Account configuration and initial setup - Domain and deliverability setup - Security and access management |
| Topic 2: Program Automation | 20% | - Multi-wave and triggered messaging - Program Canvas workflow design - Program testing and deployment |
| Topic 3: Campaign Management | 25% | - Message design and Responsys Personalization Language (RPL) - Creating and managing campaigns - Preference centers and forms |
| Topic 4: Data Management | 25% | - Profile lists and data model - Data imports, exports, and Connect integration - Filter Designer and audience segmentation |
| Topic 5: Reporting and Integrations | 10% | - Troubleshooting common issues - Standard and custom reports - API and third-party integrations |
Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:
1. How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?
A) In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
B) Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database and pull the view data.
C) An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.
D) An export of the profile list can be done on a daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
2. A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?
A) The purchase transaction is attributed to both email campaigns.
B) The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
C) The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
D) Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
3. You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create the campaign.
How should you do this with Responsys?
A) Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner in a few days.
B) Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
C) Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.
D) Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.
4. Which Insight reporting measure should you use to capture the number of clickthroughs and conversions recorded through emails on August 1, 2016?
A) Event Date = August 1, 2016
B) Interval Date = August 1, 2016 plus one day
C) Live Date - August 1, 2016
D) Sent Date = August 1, 2016
E) Sent Date = August 1 to August 2, 2016
5. There was an issue with the Event Data Feed export because its output was comma delimited, but the requirement was for it to be tab delimited.
Where should you configure this specification?
A) In the Connect Event Data Export configuration, in the Target Field section, select the "Fields are delimited by" option.
B) In the export wizards, under the Source section, select the option "Comma delimited".
C) In the Account Administration screen, there is a section "Fields are delimited by", Change this default to tab.
D) In the Account Administration screen, there is a section "Accepted Delimiters". Change this default to tab.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: A |
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