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IBM P8010-096 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| IBM Unica Enterprise Campaign Fundamentals | - Core concepts
|
| Campaign Design and Management | - Campaign creation
|
| Administration and Configuration | - System administration
|
| Execution and Performance | - Campaign execution
|
| Reporting and Integration | - Analysis and integration
|
| Flowchart Processes | - Process configuration
|
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
Question 1
What type of data table in Unica Campaign contains information that augments a base table; for example, demographics, accounts belonging to a customer, order transactions belonging to a customer?
A. Dimension table
B. General table
C. Base record table
D. Active record table
Question 2
In a Unica Campaign linked project, what does navigating to the Segments-Offer tab allow you to do?
A. Create a flowchart.
B. Create a segment for a flowchart.
C. Create an offer.
D. Create a Campaign.
Question 3
In Unica Campaign, what top level menu item do you select first to find the place where you create a user variable (which are named placeholders for values to be referenced in your flowchart logic)?
A. Admin
B. Segments
C. Run
D. Options
Question 4
When assigning offers to cells in Unica Campaign, which tab does a customer go to if the output file is sent directly to a mailing house, and the output file contains the contacts' names and addresses?
A. Fulfillment
B. Personalization
C. Treatment
D. Parameters
Question 5
In Unica Campaign, how does response history relate to audience levels?
A. The only relationship is through the contact history.
B. The response history tables reference the audience tables.
C. Each audience level has its own related response history table in the database.
D. There is no relationship between the two.
Solutions:
| Question 1 Answer: A | Question 2 Answer: A | Question 3 Answer: D | Question 4 Answer: B | Question 5 Answer: C |
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