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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. In Unica Marketing Operations, what happens if a person who is assigned to the required approver role does not respond to an Approval request even though all other assigned Approvers have responded?

A) The required Approver can override the need to send an approval for a specific request.
B) The Approval is not completed until all required Approvers respond.
C) The person sending out the Approval request needs to override the need for an Approver's response.
D) The Approval can be completed without the required Approver's response if the person sending out the approval request decides the approvalis not needed.

2. Where in Unica Campaign do you map tables and build table catalogs?

A) All of the above.
B) Select process input menu
C) Flowchart Admin tab
D) Settings Page

3. How does a customer assign security roles for groups in Unica Campaign?

A) Go to the Settings menu and select User Groups>Assign Roles.
B) Go to the Settings menu and select Configuration.
C) Go to the Settings menu and select Users>Assign Roles.
D) Go to Settings menu and select Roles and Permissions.

4. What key concept in Unica Campaign provides a collection or set of one or more tasks, or processes, that Unica Campaign executes to specify and select the desired target(s) of a customer's marketing campaign and, optionally, assigns offers, outputs data and tracks responses?

A) Campaign
B) Session
C) Offer
D) Flowchart

5. In Unica Campaign, a customer creates a Segment called Loyal Core. Where does the customer need to navigate to in order to view the Segment details?

A) Go to Campaign > Summary
B) Go to Campaign > Segments >
C) Go to Campaign > Offers
D) Go to Campaign > Sessions

Solutions: