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Google adwords-search Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Bidding and Budget Management | - Budget optimization
|
| Topic 2: Search Campaign Fundamentals | - Account and campaign structure
|
| Topic 3: Ad Creation and Assets | - Responsive Search Ads
|
| Topic 4: Keyword and Audience Targeting | - Keyword match types
|
| Topic 5: Measurement and Optimization | - Performance tracking
|
Google Search Advertising Advanced Exam Practice Test Sample Questions:
1. Larry has created an ad group that he's indicated to appear as part of the Google Content
Network. Larry wants to know how his ad will be ranked in the content network. You tell Larry that the ad's past performance on this, and similar sites, and the landing page quality affect how Larry's ad will be ranked. What other factors affect how Larry's ad will be ranked in the Content Network?
A) Image ads are given ranking priority over text ads
B) The ad group default bid
C) Rich media ads are given ranking priority over text ads
D) The duration of the ad campaign
2. You are a Google AdWords consultant for several clients in your city. One of your clients has asked you to create a report for them that will show where their ads have appeared in the Google Content Network. What report will you create for this client?
A) URL Performance Report
B) Placement Performance Report
C) Geographic Performance Report
D) Reach and Frequency Report
3. Fred is helping a client to create ads for Google AdWords. Fred stresses to the client that they should not only identify keywords for the client's search, but also use the keyword in the Google AdWords display text. Why is this a good thing to do for Google AdWords?
A) By using the keyword in the ad text Google will lower the CPC per ad, when a user searches for that exact keyword.
B) By using the keyword in the ad text Google will cause the ad to move to the top of the search list, when a user searches for that exact keyword.
C) By using the keyword in the ad text Google will cause the keyword to appear in bold in the ad, when a user searches for that exact keyword.
D) By using the keyword in the ad text Google will give the ad a higher ranking, when a user searches for that exact keyword.
4. AdWords Editor is account management software. Which of the following are the benefits of using AdWords Editor?
Each correct answer represents a complete solution. Choose all that apply.
A) You cpload changes to AdWords at any time.
B) You can work offline on your Mac or PC.
C) You can perform advanced searches and edits.
D) You can store and navigate one or more accounts.
5. Google AdWords has many categories of items and services for sale which they do not allow for advertisement. Which of the following items is NOT permitted to be advertised on Google AdWords?
A) Political ads
B) Cigars
C) Cars
D) Puppies
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: A,B,C,D | Question # 5 Answer: B |
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