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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

A) strategic content in all our communications.
B) accurate graphics in all our communications.
C) legal choices in all our communications.
D) procedural instructions in all our communications.

2. To lower the risk of damage to reputation, a proper crisis communication strategy MUST:

A) consider cultural, human, safety, organizational and technical factors, and take into account all company stakeholders.
B) focus on crises common to the industry of the organization and the media management plan.
C) focus on signal detection, preparation and prevention, damage containment, business recovery, and analysis to elicit learnings.
D) prepare for a broad range of crises and the financial, organizational, and technical factors.

3. It is the beginning of May. You work for a trade organization that surveyed its members for feedback on a series of policy issues. A total of 300 members of the organization of 15,000 answered the survey in January.
You have been tasked by the general manager to communicate the survey results to the press and make the results as appealing as possible for journalists. Of the following options, which one is unethical?

A) Omitting the sample size in the release
B) Having visuals that accompany the release only illustrate a selection of the survey results
C) Presenting the results as April results
D) Sending out the release to a selection of journalists that are known to cover the organization's surveys favourably

4. A communication manager receives an email from an executive asking the manager to make employee engagement a top priority due to receiving disappointing employee engagement survey results. The best FIRST step for the communication manager would be to:

A) Meet with the executive to discuss the executive's concerns more specifically.
B) Develop communication plans designed to improve employee engagement.
C) Meet with direct reports to discuss the need to make employee engagement a top priority.
D) Contact Human Resources for more information about the employee engagement survey and the survey results.

5. What are the four basic elements that form, shape, and reinforce an organization's culture?

A) History, people, strategy, and structure
B) People, purpose, strategy, and structure
C) Mission, people, purpose, and strategy
D) People, process, strategy, and structure

Solutions: