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Adobe Journey Optimizer Developer Expert Sample Questions:

1. A developer needs to set up an XDM Individual Profile Schema for Adobe Journey Optimizer. They want to use two identity fields for this process.
Which two identity fields would be used? (Choose two.)

A) Campaign code
B) Hashed email
C) CRMID
D) XDM ID

2. An Adobe Journey Optimizer team member wants to make sure their messages are successfully executed, sent, and delivered. Where can the team member monitor how the messages are performing across journeys in real-time?

A) From the Reports menu, click the Messages tab.
B) From the Journeys menu, click the Executions tab, and filter by Messages.
C) From the Messages menu, click the Executions tab.

3. A new marketing program for a company's new product line is being developed. They are using the "Customer Spend" segment as a way to dynamically change the content in the email message being designed.
When creating the Decision, which will be used in the email message Offer, how would the marketing manager accomplish this in Adobe Journey Optimizer?

A) Create the appropriate Placement for the email message. Create both the Personalized and Fallback offers for the specific Collection they wantto use within the email message. Create a new Decision, which would reference this Collection.
B) Create the component rules for the email message. Create Decisions for the specific Collection they want to use within the email message. Create a new Offer Priority, which would contain the "Customer Spend" segment
C) Create the correct Rules and Tags for the email message. Add the Personalized Offers to the specific Collection they want to use within the email message. Create a new Decision, which would reference this Collection.

4. In the Experience Platform there are various forms of segmentation (batch, stream/edge).
Which definition best describes how batch segmentation works in the Real-Time Customer Profile?

A) Runs every 24hrs on only batch qualified segment definitions regardless of how data is flowing into the Real-Time Customer Profile.
B) Runs every 8hrs over all segment definitions regardless of how data is flowing into the Real-Time Customer Profile.
C) Runs every 24hrs over all segment definitions regardless of how data is flowing into the Real-Time Customer Profile.

5. A marketer reports that clicks on the main image in an email are not being tracked. What are two possible reasons for this? (Choose two.)

A) Link tracking is enabled, but the link does not have a Label.
B) The "Click Tracking for email" option is disabled for the email.
C) The Tracking Type on the link is set to "Never".
D) The "Open Tracking for email" option is disabled for the email.

Solutions: